The International
Women's Writing Guild

Workshop: Be Your Own Publicist: Practical Strategies to Promote Your Book

  • Tuesday, October 12, 2021
  • 7:00 PM - 8:30 PM
  • Digital Village

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Be Your Own Publicist:
Practical Strategies to Promote Your Book
Erika Dreifus


Whether you publish with a large or small press or self-publish, a finished poetry book is only one piece of the puzzle. Another important one—which begins before the book is released—is promoting it. A publisher may develop a marketing plan, but as the author, you still play a critical role in reaching readers. This class will provide an overview of the poetry book promotion process, highlighting efforts that you might reasonably expect your publisher to handle (or collaborate on), and offering strategies that you, the author, can tackle yourself, with an emphasis on low-cost, low-stress approaches. We'll also discuss the role of literary citizenship in this work.


Erika Dreifus has assisted authors and publishers in promoting books released by companies large and small: HarperCollins, The Jewish Publication Society, University of Nevada Press, Orison Books, Palgrave Macmillan, Jewish Storyteller Press, Fig Tree Books, and more. She has also publicized her own books, including Quiet Americans: Stories (Last Light Studio) and, most recently, Birthright: Poems(Kelsay Books). Visit Erika online at www.ErikaDreifus.com, and/or follow her on Twitter (@ErikaDreifus), where she tweets on “matters bookish and/or Jewish.”