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Craft Marketing Plans like an Author-preneur

  • Tuesday, December 08, 2020
  • 5:30 PM - 8:30 PM
  • Digital Village


  • If you are not a current IWWG member, use this option to register for this workshop
  • If you have been given a scholarship to attend, use the code you received to register for this workshop
  • If you are a Student Member of IWWG, use this option to register for the workshop

Registration is closed

3-Hour Workshop

Craft Marketing Plans like an Author-preneur 

To market your work, you need an author brand, visual identity and well-crafted marketing plans. After the hard work of writing a book, why do these marketing tasks seem daunting? Come to this workshop to learn from 20+ years of marketing and strategy experience. Find out why marketing isn’t manipulation. Overcome the most common marketing blockers using four simple mindset shifts. Join us to experience why one author said after Carol’s workshop: “You inspire me and fire me up every time. I can’t wait to market my book and my why!”  Marketing is the art and science of finding and connecting with your audience. In this hands-on session, Carol will demystify how professional marketers devise marketing plans. As with most success, it starts with setting quantifiable objectives. Carol will cover five principles, along with examples and how to apply them to your book launch. Bring your ideas and be ready to discuss your book and marketing goals. Leave with a plan, personalized for you, that will have you confident to market like a pro.


Carol Van Den Hende is an author, speaker and MBA with 20+ years’ experience in marketing, strategy and insights. Plus, she works in chocolate (there's no 'sweeter' job!) Carol has taught book marketing at Writers’ Digest, Women Who Write, Authorpreneur, Society of Children’s Book Writers & Illustrators, NJ Romance Writers, Sisters-in-Crime, Liberty States Fiction Writers, Rutgers Conference & more. Carol's award-winning novel, Goodbye Orchid, is inspired by combat-wounded veterans. NY Times best-selling author Caroline Leavitt calls the tale, “a richly detailed story of star-crossed lovers...all told with unforgettable heart and insight." Sign up for Carol's newsletter at

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att: Michelle Miller

22 Parsonage St #293

Providence, RI 02903

telephone: (518) 290-1636 

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888 8th Avenue, #537
New York, NY 10019

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